Advanced Topics for The Novice Internet Marketer – Promotion Decisions
Friday, December 16th, 2011When you begin an online marketing venture, you have to decide what kind of site you want to create. A content site is a good choice if you’re looking for a sustainable business that can grow over time. Once you get some good content on your site you can think about building an email list. You have to either create or purchase content, and this is something you have to carefully consider. We will highlight some of the important concerns facing you, and then you can get additional input from other sources.
It would be safe to say that most people will choose to use a blog rather than a static HTML site. You can succeed with either type of site, but this is one of the first decisions you have to make. It doesn’t take any expertise to build a good blog or website today, as there are many possibilities to choose from. There are fully made websites and blogs for sale that you might want to purchase. When it comes to blogs, there are many free themes that make it easy to find one that suits you. You shouldn’t simply use a pre-existing site or theme “as is,” though; its better to give it your own unique appearance.
Another very good reason you want to choose your marketing method has to do with the domain name you get. Many online marketers utilizing search marketing, or attempting to rank, prefer to use domain names with their primary site keyword phrase included in the name. There was a time when it really had an impact depending on the competitiveness of the keywords, but it is not as great as once was. Usually people use the root phrase upon which all others in the site have derived. When you are making your site, you know that all your pages will be optimized for their unique phrases.
Mailing lists have long been central to the success of leading online marketers, and you should use them too. Of course, you have to determine if an email list would work well with your particular business. While mailing lists work well for some types of businesses, for others they’re not really relevant. In case you don’t know if a list is right for you, or how to start one, a good source of information would be a marketing forum with many knowledgeable members. But, if you can benefit from a list, then first get knowledgeable about them and then do it. If you do start a list, you’ll be able to acquire subscribers by having a form on your site where people can opt in.
As you can clearly see, the need to be comfortable with decision making is part of your responsibilities. If you are a novice IM marketer, then this is just a head’s up about what to expect. Whenever possible, see if you can gather some hard information before proceeding with a decision. Marketers who are more astute with what they see are usually the ones who tend to do a bit better than the rest.